Classic Promo's + Technology = The Echo Temple

When you speak to Promotional Product companies about technology, most will tell you about the most recent USB drive that they have done.  Or the automatic USB desktop back scratcher that they can send you a sample of (OK, this one doesn't actually exist...yet).

But, when an event marketing company in NYC needed promos for a high tech, innovative, interactive music display, they came to United Print Group.  Without getting into the boring technical printing details (there are plenty), I can tell you that event sponsors: Kyocera and Virgin Mobile were quite content with the outcome:




The Echo Temple from MPC on Vimeo.

Learn more about the whole project at: http://echotemple.tumblr.com/

Learn more about Virgin Mobile Free Fest: http://virginmobilefestival.com/

Corporate Beach Promotions

The seasons have started to finally change here in NYC.  Which means...  Time For The Beach!  But how can you spend quality time at the beach and still spread your branding???  Excellent question, lets go through some possibilities.

1. Write your name in the sand...

...With these awesome Flip Flops!

With Not only 1, but 2 imprint locations, these stylish flops are sure to get the attention of on lookers.  Even better, though are the debossed outsoles on the bottom of the flop.  As you walk, you can leave behind your company logo or message.  

2.  Stay Hydrated!

'Cause sea water just isn't tasty.

Water bottles are just such a great promotion in general.  People always use them, put them in their backpacks, or cars and have them for months if not years.  With a slew of styles to choose from, your demographic will definitely find something they like.  Plus!  It's hiking/camping/fishing/biking season, people need their water!

3.  Stay Dry

Or just lay down and get some sun.

Everyone needs a towel at the beach.  You have got to have one.  This beautiful lime green towel with a ghosted imprint is the perfect way to get your message out, without shouting to the world that you have a promotional towel.  It still stands out enough to send a message (and boy is this towel soft and comfy too!).

4. Remember Everything

Let's get digital, digital...

Wow, what an Epic weekend at the beach!  Uh oh, there are definitely some pictures that I don't want to end up on Facebook...  what to do??  No problem, with this branded digital picture frame (and remote), lets get the pics straight from your digi-cam to the picture frame.  No one on your Facebook page has to know what you look like without a shirt after a dozen Bud Light Limes, but you will never forget (if you can remember).

Have any Beach Promotion Suggestions?  Don't hold back, lets hear your ideas!

Convention Checklist Part 5/5 - The Swagg!

I had to save the best for last... Checklist part 5 of 5 is the ever important Promotional Product! United was sporting 2 fan favorites; hand sanitizer and a crescent sling bag. People loved (LOVED!) the bag, and the hand sanitizer went over swimmingly since people spent all day shaking other people's hands.

Our swag was quite popular, but i have to give credit where credit is due. The New York Times and Con Ed held it down with some of my favorite items:

Compressed Sponge

Foldable Flying Disc

I really, really love the flying disc. I'm not sure why exactly, I think it just screams; "fun is about to take place". And the compressed sponge, well, I can explain that one even less, but I'll tell you this; it will remain on my desk/ in my kitchen/ on my mind for the next few months.

What is the lesson people? Just because you are one of the most respected, trusted, and stuffy-seeming news papers in the world, doesn't mean you can't give out frisbees at a trade show.

Just Kick the Extra Point

The Jets lost to their long time rivals the Miami Dolphins yesterday, 25 - 30. Some Say that head coach Rex Ryan should have decided to kick the extra points instead of 3 failed 2-point conversion attempts. I say I got my 'extra points' when, on my way out of the game, they handed me a sweet mug.

Wow, thanks! AND I get to take it to Jets' sponsor "Hess" gas station and get a free coffee any time after the game. How sweet is that? I love coffee.

The mug is a nice keepsake. It not only comes with the opportunity to get a free coffee, but it also features 6 Jets on the on the outside in action photos; Leon Washington, Darrelle Revis, Kerry Rhodes, Jerricho Cotchery, Dustin Keller, and Kris Jenkins.



You can see in this pic that the art on the mug is actually a piece of paper that they print and then cut out to stick in-between the inside and clear outside of the mug. It really gives the mug a nice look and enables all sorts of design work to be done. This art is actually 4 color process ( Cyan, Magenta, Yellow, and Black combined in various amounts to make up almost all other possible colors) plus 1 spot color, the Green in the Jets logo. You have to admire a team that will pay a little extra and stick with their branding guidelines to make sure the Jets Green is always the same green. Love it, this is what branding is all about.

On the Jets' wiki, it says the color is 'Hunter Green' I couldn't find the Pantone number of the color, this is probably to prevent people from creating accurate knock off merchandise. (which happens aplenty anyway).

Check the Picasa album for more pics of the Tumbler. Including the Official NFL hologram sticker and action shots of yours-truly drinking my coffee and feeling like I'm part of the Gang Green.

Deliciouos, Delicious Promotion

A colleague of mine recently attended a soiree hosted by Hurley Capital . They are a financial advisory run by a good friend and colleague of UPG's. The purpose of the gathering was kind of a way to say 'thank you' to friends and clients, as well as a networking mixer. Fun was had by all.

One of the parting gifts was this delicious logo'd cookie. What a brilliant way to be remembered. We have seen plenty of "food gifts" in the past, but rarely do we see a snack (other than maybe a piece of chocolate) that gets imprinted directly. I think they used the same delicious technology that enables Carvel to put Disney Characters on their cakes.

The cookie was wrapped in a clear cellophane bag and tied with a nice ribbon that also held a card with the company's logo and website. Quite the complete package. We look forward to attending more of Hurley Capital's events.

More pics in the album.

Flying Disc is FUN!

I have not been able to put down this collapsible flying disc that I got at the convention. Luckily, I picked up 3 so I can have one at work, one at home, and may be I'll keep the last one in my car for something to play with the other cars while at a red light or when I'm stuck in traffic.

The Disc has a nice large imprint area, and a little imprintable storage bag. I am thinking only one thing: Beach promo! Ok, I'm thinking a couple of things, spring time is coming up and this is your perfect Campus promotion. Sponsoring a BBQ or picnic? At less then a dollar(!) these babies are sure to spread your name around campus. I guarantee that your promo will be used throughout the summer months as well, increasing your brand's exposure exponentially. Extremely Excellent promotion.