Showing posts with label Shows and Conferences. Show all posts
Showing posts with label Shows and Conferences. Show all posts

Thursday, November 17, 2011

3 Reasons to Avoid Buying Your Promos Fom The Internet

I have recently been inspired by a slew of horror stories that people have shared with me about shopping online for Promotional Products.  Here are 3 of the most common troubles that I've heard about when people order online, and most importantly, the solutions.

Buyer Beware
There are tens of thousands of promotional products.  If you ever try searching for a pen on one of these websites, you can get up to 80 pages of search results, no fun.  The beware part comes in when your order arrives and the pen that shows up does not look at all like the pen that was on your screen.  The pen may have looked like mahogany, but you found out the hard way that it was a cheap plastic imitation, and it doesn't even write well.

The solution: A conversation.  When we talk with our clients, we always ask them who their target market is.  You can feel comfortable knowing that if you want to impress people with your awesome pen, you will end up with an awesome pen, not a plastic imitation.

-It Was the Cheapest Option...  At First
Many online promo stores will boast that they have the lowest prices.  And that can seem to be true, until the bill arrives.  I recently heard tale of a lady who went online because the prices seemed to be better.  Little did she know that the special price that she saw advertised was for the red pen, not the blue one of the same style that she needed.  And by the time she paid extra for the laser engraving in 2 locations, she ended up spending way more than the advertised price.  That is just downright deceptive.

The Solution: Once again, a conversation with one of our specialists here at United would have cleared all of this up in an instant.  Do we claim to have the lowest prices?  No, we don't.  But we are competitive.  And most importantly, our client's invoices don't surprise them.

-A Day Late, and [many] Dollars Lost:
I cannot keep track of the number of times that someone has come to me days before an important event because their on-line store could not accommodate their time constraints.  Yes, you were able to save twelve cents per pen for your trade show giveaway, but what does it matter if the items show up even one day late.  Even after just one day, you have already lost out on potential revenue.

The Solution:  You guessed it, call United and talk to us about your time constraints.  We will go over a list of items with you that we know that we can produce in time for your event.  We wouldn't sell you something that you cannot use.





Thursday, May 6, 2010

Pens? Pens. PENS!!!


You just can never have enough pens. In our office here at United, we have hundreds - possibly (probably) - thousands of pens at our disposal at any time. Everyone uses, looses, borrows, steals, and needs pens.

Now look at the pen closest to you right now. Where did you get it? Unless you are one of those people with a writing fetish for those "high-flow ink" pens, chances are good that it just came across your desk somehow. You borrowed it from someone, or accidentally put it in your pocket after signing the receipt at your local pub last night, or someone gave it to you at a trade show.

You can never have enough pens. There are So Many brilliant ideas for good promotional products. But think about your target market and your budget, will a pen be a gift that they will find useful (how could anyone not find a pen useful?) And will this pen enable you to expose your brand to someone almost every day? The answer is a resounding yes.

Check out some of our pen collections:





Thursday, March 25, 2010

Convention Checklist Part 5/5 - The Swagg!

I had to save the best for last... Checklist part 5 of 5 is the ever important Promotional Product! United was sporting 2 fan favorites; hand sanitizer and a crescent sling bag. People loved (LOVED!) the bag, and the hand sanitizer went over swimmingly since people spent all day shaking other people's hands.

Our swag was quite popular, but i have to give credit where credit is due. The New York Times and Con Ed held it down with some of my favorite items:

Compressed Sponge

Foldable Flying Disc



I really, really love the flying disc. I'm not sure why exactly, I think it just screams; "fun is about to take place". And the compressed sponge, well, I can explain that one even less, but I'll tell you this; it will remain on my desk/ in my kitchen/ on my mind for the next few months.
What is the lesson people? Just because you are one of the most respected, trusted, and stuffy-seeming news papers in the world, doesn't mean you can't give out frisbees at a trade show.

Friday, March 19, 2010

Convention Checklist Part 4/5 - Floor Graphics

The coolest thing about Floor Graphics is that you have almost unlimited advertising space and very little competition. A lot of convention centers will allow you to put floor graphics in the aisles to drive traffic towards your booth, but not many people actually do. If you use the removable adhesive type, the floor can't be carpeted, so call the venue first and make sure that it's ok.

Another cool thing about the adhesive floor graphics, is that they can be die-cut into any shape. Think of the potential with this; arrows pointing towards your booth, or footprints leading the way. You could print in four color process on the graphics and showcase your product as people walk by. Imagine printing something that looks like a dollar bill on your graphic. Talk about getting attention, you will have people literally stopping and bending over to try and grab it. Yalk about having a potential consumer's complete attention!

A different type of 'floor graphics' that I love, that not many people think about, is the customized carpet. As a frequenter of conventions and trade shows as an attendee, walking on concrete for 8 hours can be hard on the feet, back, and knees. Having a nice, plushy carpet in your booth will encourage people to come back just so they can have a sigh of relief as thepressure is relieved on their feet. (Plus, you get to stand on comfy, plushy carpet for 8 hours too).

Check out our very self-explanatory (But effective) floor graphic:








Monday, March 15, 2010

Convention Checklist Part 3/5 - Table Cloth

Ok all of you booth jockeys out there, I've got 2 words for you; Brand Everything.

It is important that you send a consistent message to your prospective clients and convention attendees. One of the nicer ways to do this is with a customized table cloth. They typically come in 6' or 8' options, and can be 'fitted' or 'throw style'. whether you get one or the other should depend on your look and your budget. I find that the 8 Ft. throw style can be re used in multiple situations, but there is something sleek about a fitted table cloth. The smooth lines curving with and conforming to the table. It's just a sexier look.

There are also printing options. Spot color vs. 4 color process. Again, this will depend largely on your look and your budget. Call us, we will help you make the most of your marketing dollar.



Tuesday, February 23, 2010

Part 2: The Booth.

After noticing your lovely retractile banner, your perspective client will probably mosey on over to your booth. Now is when we get to the meat and potatoes; your booth display.

You have many options here. You could get a large background and podium:



Or how about one of my personal favorites, the mosaic display. This one is easily set up and taken down, is very transportable and very eye catching.


You can also use the 3 angle display. It's a very simple and effective way to get your message across:
Here I have only listed 3 of many, many options. These are all great options. You can call the experts here and we can discuss which one will best showcase your business.

Thursday, February 18, 2010

Convention Checklist Part 1/5 - Banners

Today begins our five part series on convention planning and materials. I will talk about what you need in terms of marketing materials to get the attention you want from the attendees. And I will give you ideas that will help you achieve top-of-mind awareness. Heed my advice and you will get more new clients from every trade show that you do.

Let's get started by talking about the piece that is usually the largest and will help attract attention to your booth or table; the banner. Too many booth jockeys (just coined it) over look the importance of having a sign at eye level. Convention attendees walk by hundreds of smiling faces. (Don't get me wrong, having a smiling face is important.) However, you will not stand out if you simply sit there smiling. You must to have some signage. Take, for example, the United banner.



A few points about our banner;
-Vibrant colors that meet our branding guidelines.
-Taller than the average person, so that people can see the banner, even if they are in a crowd.
-LARGE lettering so people can read it from almost any distance.
-Convenient and east to open, close, carry around, and store.
-Comes with its own carrying bag, and the entire package is actually very light.

Although our banner just has our logo, many companies find it useful to have their banners display some of their products and services.

There are so many types of banners out there; we can always help you find the right banner for you. I think that the retractable banner is perfect for busy convention booth jockeys because it looks great, it's light, and it's easy to set up.

Stay tuned for Part 2 of our series, coming next week!

Wednesday, January 6, 2010

Vegas Convention

Next week is the industry's big, big show in fabulous Las Vegas!! I will be there all week, and I will be thinking of you, my reader, as I go from aisle to aisle, finding the best, coolest, funnest, greenest, newest, and most unique items for me to blog about and for you to read about.

Looking for a special promotion this year? Do you have great marketing ideas swirling about in your brain, but you're not sure how to execute? Does your company only buy promotions that are forest-green in color? Now is the perfect time for us to talk! Drop me a line, comment, or email and I will be sure to bring you back some awesome samples that will tie your marketing campaign together like magic!

Let's start oh10 off the right way... By going to Vegas. Umm, that is, by going to Vegas and owning this convention!

Monday, October 27, 2008

PSDA Show in Baltimore

Just this past weekend a colleague and I went to the PSDA show in Baltimore. A great time was had by all.

Some Highlights:

-The random Japanese printers who I met on Thursday night.

"Doozo yoroshiku." It was nice to meet you guys! I was actually able to use some of the knowledge I gained in the previous post about business cards and culture.

-The Blog idea exchange discussion.

"Hi Everyone!" Thanks for the great ideas and tips!

-Breakfast with colleagues on Friday morning.

-All of the great exhibitors.

I was a sponge the whole weekend, thanks for answering my questions and teaching me so much! I hope to learn even more as I go through all of the information I obtained in the form of brochures and pamphlets.

See you next year, if not sooner!