Thursday, April 5, 2012

Promos in Japan Part 2

It is important to always consider your target demographic when choosing which promo you should be giving away.   If you have ever read my blog before, I'm sure that you already know this - and you're probably sick of hearing me say it-.  Here at United Print Group, we love listening to our clients.  It is how we are able work together to figure out the best way to increase brand awareness, and boost sales.

On my recent trip to Japan, naturally I grabbed all of the promos that I could.  Specifically whilst strolling through the city of Nagoya in the shopping district of Sakae, I picked up a couple of items:

These are packets of tissues.  Clearly, they are a useful item.  But what are these packs of tissues even telling me?

This one seems to be for a pachinko  arcade.  Arcades in Japan are ridiculously awesome, by the way)  This piece was simply a small packet of tissues with a full color insert.  Not the highest quality.  Its bright and cull of cute characters (it is from Japan, after all), but the poor print quality is mildly unsettling.

 But what the heck is this pack of tissues promoting?  The branding is printed directly onto the plastic tissue container.  and the quality is way better than the paper insert.

There is printing on the front and back.  There is plenty of room for info on this promo piece, but who would take the time to read it all?  Not me (not like I could read it if I wanted to, anyway).

So what is the point of all of this?  It is really easy to give out a promo that you know works because 'everyone else is doing it'.  When you work with United Print Group, it's about more than just an effective promotional product.  It's about connecting with your audience in a specific way.  Not just
catering to anyone with the sniffles who might need a tissue.