Tuesday, February 23, 2010

Part 2: The Booth.

After noticing your lovely retractile banner, your perspective client will probably mosey on over to your booth. Now is when we get to the meat and potatoes; your booth display.

You have many options here. You could get a large background and podium:

Or how about one of my personal favorites, the mosaic display. This one is easily set up and taken down, is very transportable and very eye catching.

You can also use the 3 angle display. It's a very simple and effective way to get your message across:
Here I have only listed 3 of many, many options. These are all great options. You can call the experts here and we can discuss which one will best showcase your business.

Thursday, February 18, 2010

Convention Checklist Part 1/5 - Banners

Today begins our five part series on convention planning and materials. I will talk about what you need in terms of marketing materials to get the attention you want from the attendees. And I will give you ideas that will help you achieve top-of-mind awareness. Heed my advice and you will get more new clients from every trade show that you do.

Let's get started by talking about the piece that is usually the largest and will help attract attention to your booth or table; the banner. Too many booth jockeys (just coined it) over look the importance of having a sign at eye level. Convention attendees walk by hundreds of smiling faces. (Don't get me wrong, having a smiling face is important.) However, you will not stand out if you simply sit there smiling. You must to have some signage. Take, for example, the United banner.

A few points about our banner;
-Vibrant colors that meet our branding guidelines.
-Taller than the average person, so that people can see the banner, even if they are in a crowd.
-LARGE lettering so people can read it from almost any distance.
-Convenient and east to open, close, carry around, and store.
-Comes with its own carrying bag, and the entire package is actually very light.

Although our banner just has our logo, many companies find it useful to have their banners display some of their products and services.

There are so many types of banners out there; we can always help you find the right banner for you. I think that the retractable banner is perfect for busy convention booth jockeys because it looks great, it's light, and it's easy to set up.

Stay tuned for Part 2 of our series, coming next week!

Friday, February 12, 2010

My new favorite promo.

This is it everyone! We can finally stop thinking of new and innovative marketing specialties because we will never surpass this:

The Can Grip:

I freaking love this thing. I use it at every opportunity. I believe the tagline goes something like: Adding class to the 12 oz. can. Screen printed on the outside of the handle with a 1 color imprint; Imagine getting one of these badboys when you step into your favorite bar. Or how about the bonding that will occur when you can easily spot your frat brother from across the keg party because the hand that is not fist-pumping is clutching the same "TKE" (or whichever combination of roman numerals) Can Grip as you are?! I see high-fives in the near future, maybe even a little bromance.

Are you trying to reach the beer or soda can drinking market? Oh, you mean nearly everyone? This is the perfect item...

Come to think of it actually; don't stop coming up with new items yet... I will need one of these for bottles too.