Friday, May 22, 2009

You may just want to LOOK smarter

So because of these economic times, I've had to cancel my subscription to the New York Times. It is ok though, since I never really read the thing anyway. Actually, the Time's main function in my life was to help me look smarter. Which it did. When I would bring the paper onto the subway, even unread, I would get stares of admiration at the thought that I would be enjoying such a high-end publication. All bets were off as soon as I would try to open the thing and do the classic refold, only to drop the paper all over the subway floor. This would dash any hopes I had to impress people with my intellectual ability.

So in lieu of the paper and ink version of my intellectual status, I am now carrying the free bag that I received with my subscription. This contains; My peanut butter sandwich, my copy of The Queens Ledger news paper(no folding issues here), and a slew of the Recycled Pens that UPG has been using as our self promo.

The bag itself has a nice design and a beveled bottom for holding... Probably a newspaper. As far as the handles go, I like the look of them, but if the bag has some weight to it the metal ring handles induce arthritic pain in the hands. The colors are good, and the embroidered logo looks nice too. And there is a nice little zippered pocket on the inside.

Friday, May 1, 2009

Magic Promotion!

OK, fine, it's more like physics. But your sales will increase like magic. You will achieve top-of-mind awareness like magic.

Anyway that you slice it, this collapsible bag that fits into another bag, that is actually attached to the first bag is a damn good promotion. It may seem confusing but that is because I'm speaking cryptically.

We all know that bags provide the best Cost Per Impression at about $0.004. And the convenience of having a bag that you can easily carry around in your pocketbook, or even on your key chain (note the handy carabiner) will easily add to the usability of this bag in particular. Check out the more detailed pics in the Picasa album.