Pens? Pens. PENS!!!

You just can never have enough pens. In our office here at United, we have hundreds - possibly (probably) - thousands of pens at our disposal at any time. Everyone uses, looses, borrows, steals, and needs pens.

Now look at the pen closest to you right now. Where did you get it? Unless you are one of those people with a writing fetish for those "high-flow ink" pens, chances are good that it just came across your desk somehow. You borrowed it from someone, or accidentally put it in your pocket after signing the receipt at your local pub last night, or someone gave it to you at a trade show.

You can never have enough pens. There are So Many brilliant ideas for good promotional products. But think about your target market and your budget, will a pen be a gift that they will find useful (how could anyone not find a pen useful?) And will this pen enable you to expose your brand to someone almost every day? The answer is a resounding yes.

Check out some of our pen collections:

Convention Checklist Part 1/5 - Banners

Today begins our five part series on convention planning and materials. I will talk about what you need in terms of marketing materials to get the attention you want from the attendees. And I will give you ideas that will help you achieve top-of-mind awareness. Heed my advice and you will get more new clients from every trade show that you do.

Let's get started by talking about the piece that is usually the largest and will help attract attention to your booth or table; the banner. Too many booth jockeys (just coined it) over look the importance of having a sign at eye level. Convention attendees walk by hundreds of smiling faces. (Don't get me wrong, having a smiling face is important.) However, you will not stand out if you simply sit there smiling. You must to have some signage. Take, for example, the United banner.

A few points about our banner;

-Vibrant colors that meet our branding guidelines.

-Taller than the average person, so that people can see the banner, even if they are in a crowd.

-LARGE lettering so people can read it from almost any distance.

-Convenient and east to open, close, carry around, and store.

-Comes with its own carrying bag, and the entire package is actually very light.

Although our banner just has our logo, many companies find it useful to have their banners display some of their products and services.

There are so many types of banners out there; we can always help you find the right banner for you. I think that the retractable banner is perfect for busy convention booth jockeys because it looks great, it's light, and it's easy to set up.

Stay tuned for Part 2 of our series, coming next week!

Pill Container for Organization and Convenience

This particular Promotional Product is so convenient that I feel like I must share it with the world. I don't take any medications, nor do I have arthritis, but I see the uber-convenience that is this pill case:

Organize your meds Monday through Sunday, or even lay out your meds for the whole month. Unlike some other pill cases, you will not have sore fingers from trying to open it. With the simple push of a button you can access your meds for that day. This item is perfect for pharmacies, hospitals, and pretty much any kind of health center or any place that services the elderly. They have a very significant imprint area and will remind the recipient where to go to refill their prescriptions.

Radio City Promotion

A friend of mine recently went to Radio City Music hall to see two certain comedians do a reunion/comeback stand-up comedy show. She ordered a drink and instantly thought of me when she saw the promotional product that she received. She came to me the next day and told me I must put this on the UPG blog.

Here is this really nice light-up drink stirrer. the little air bubbles in the shaft of the stirrer create a really cool effect when it's turned on. And the imprinted piece at the top seems perfectly shaped for the Radio City logo imprint. This is the type of item that an out-of-towner would not just throw out after leaving the hall. The promotional product becomes a keepsake. It becomes a souvenir and a memento of an evening out.
I'm told that at the end of the comedy show, there was a music act and everyone in the crowd, instead of holding up lighters, held up the drink stirrer. What a pretty sight.