Lanvin Halloween Party

United was asked to produce a Gigantic banner for the opening of a very high end Fashion designer’s Flagship store in NYC.  This banner is a mesh material so that it can be displayed outside for a period of time without being ravaged by the wind and can withstand other elements.

Produced in 2 days, the printing on this banner is such great quality that the details of the artwork could be made out across the busy Manhattan street.  During the day one can hear comments being made by passers by.

This outdoor piece is 15’ x 20’ and had to be installed by professional banner installers.  This banner was mounted the opening day of the store which happened to be Friday, October 29th.  Lanvin threw a Halloween party and Janet Jackson was there.  Rumor has it; she stood outside and just admired the banner for 10 whole minutes.

Part 2: The Booth.

After noticing your lovely retractile banner, your perspective client will probably mosey on over to your booth. Now is when we get to the meat and potatoes; your booth display.

You have many options here. You could get a large background and podium:

Or how about one of my personal favorites, the mosaic display. This one is easily set up and taken down, is very transportable and very eye catching.

You can also use the 3 angle display. It's a very simple and effective way to get your message across:

Here I have only listed 3 of many, many options. These are all great options. You can call the experts here and we can discuss which one will best showcase your business.

Convention Checklist Part 1/5 - Banners

Today begins our five part series on convention planning and materials. I will talk about what you need in terms of marketing materials to get the attention you want from the attendees. And I will give you ideas that will help you achieve top-of-mind awareness. Heed my advice and you will get more new clients from every trade show that you do.

Let's get started by talking about the piece that is usually the largest and will help attract attention to your booth or table; the banner. Too many booth jockeys (just coined it) over look the importance of having a sign at eye level. Convention attendees walk by hundreds of smiling faces. (Don't get me wrong, having a smiling face is important.) However, you will not stand out if you simply sit there smiling. You must to have some signage. Take, for example, the United banner.

A few points about our banner;

-Vibrant colors that meet our branding guidelines.

-Taller than the average person, so that people can see the banner, even if they are in a crowd.

-LARGE lettering so people can read it from almost any distance.

-Convenient and east to open, close, carry around, and store.

-Comes with its own carrying bag, and the entire package is actually very light.

Although our banner just has our logo, many companies find it useful to have their banners display some of their products and services.

There are so many types of banners out there; we can always help you find the right banner for you. I think that the retractable banner is perfect for busy convention booth jockeys because it looks great, it's light, and it's easy to set up.

Stay tuned for Part 2 of our series, coming next week!