Dreamy Event Promotions

We recently worked with Sally Golan at Social Exposure Media on her event the Dreamside Pool Party.  United provided Sally with 200 Rubber Ducks.

The blue ducks even became the backbone of the social media hype campaign, complete with a 2 part blog, Facebook fans, and I think the duck even had a twitter feed?  By then end of the campaign, she had well over 500 rsvp's to her party.  And everyone was excited to meet "Charlie the Duck"

Having a crazy party and need that one thing that will stand out?  Call United.  Along with Corporate swag, Golf outing giveaways, and start up swag, United loves working with party planners and event managers.  Think of us when you need that special something that stands out and you need it in a rush!

Convention Checklist Part 5/5 - The Swagg!

I had to save the best for last... Checklist part 5 of 5 is the ever important Promotional Product! United was sporting 2 fan favorites; hand sanitizer and a crescent sling bag. People loved (LOVED!) the bag, and the hand sanitizer went over swimmingly since people spent all day shaking other people's hands.

Our swag was quite popular, but i have to give credit where credit is due. The New York Times and Con Ed held it down with some of my favorite items:

Compressed Sponge

Foldable Flying Disc

I really, really love the flying disc. I'm not sure why exactly, I think it just screams; "fun is about to take place". And the compressed sponge, well, I can explain that one even less, but I'll tell you this; it will remain on my desk/ in my kitchen/ on my mind for the next few months.

What is the lesson people? Just because you are one of the most respected, trusted, and stuffy-seeming news papers in the world, doesn't mean you can't give out frisbees at a trade show.

Convention Checklist Part 4/5 - Floor Graphics

The coolest thing about Floor Graphics is that you have almost unlimited advertising space and very little competition. A lot of convention centers will allow you to put floor graphics in the aisles to drive traffic towards your booth, but not many people actually do. If you use the removable adhesive type, the floor can't be carpeted, so call the venue first and make sure that it's ok.

Another cool thing about the adhesive floor graphics, is that they can be die-cut into any shape. Think of the potential with this; arrows pointing towards your booth, or footprints leading the way. You could print in four color process on the graphics and showcase your product as people walk by. Imagine printing something that looks like a dollar bill on your graphic. Talk about getting attention, you will have people literally stopping and bending over to try and grab it. Yalk about having a potential consumer's complete attention!

A different type of 'floor graphics' that I love, that not many people think about, is the customized carpet. As a frequenter of conventions and trade shows as an attendee, walking on concrete for 8 hours can be hard on the feet, back, and knees. Having a nice, plushy carpet in your booth will encourage people to come back just so they can have a sigh of relief as thepressure is relieved on their feet. (Plus, you get to stand on comfy, plushy carpet for 8 hours too).

Check out our very self-explanatory (But effective) floor graphic:

Just Kick the Extra Point

The Jets lost to their long time rivals the Miami Dolphins yesterday, 25 - 30. Some Say that head coach Rex Ryan should have decided to kick the extra points instead of 3 failed 2-point conversion attempts. I say I got my 'extra points' when, on my way out of the game, they handed me a sweet mug.

Wow, thanks! AND I get to take it to Jets' sponsor "Hess" gas station and get a free coffee any time after the game. How sweet is that? I love coffee.

The mug is a nice keepsake. It not only comes with the opportunity to get a free coffee, but it also features 6 Jets on the on the outside in action photos; Leon Washington, Darrelle Revis, Kerry Rhodes, Jerricho Cotchery, Dustin Keller, and Kris Jenkins.



You can see in this pic that the art on the mug is actually a piece of paper that they print and then cut out to stick in-between the inside and clear outside of the mug. It really gives the mug a nice look and enables all sorts of design work to be done. This art is actually 4 color process ( Cyan, Magenta, Yellow, and Black combined in various amounts to make up almost all other possible colors) plus 1 spot color, the Green in the Jets logo. You have to admire a team that will pay a little extra and stick with their branding guidelines to make sure the Jets Green is always the same green. Love it, this is what branding is all about.

On the Jets' wiki, it says the color is 'Hunter Green' I couldn't find the Pantone number of the color, this is probably to prevent people from creating accurate knock off merchandise. (which happens aplenty anyway).

Check the Picasa album for more pics of the Tumbler. Including the Official NFL hologram sticker and action shots of yours-truly drinking my coffee and feeling like I'm part of the Gang Green.

Awesome-Vitation

Below you can check out pictures of this year's Awesome Invitation to the 2009 gift showcase. Once again we used our creative abilities to integrate a promotional product and a beautiful postcard into this year's invite. The gift that comes with the postcard is a swanky keychain / flashlight / bottle opener. Because just like United is your multi-purpose supplier, we wanted to supply a multi-purpose gift that will make people smile. And one that people will actually add to their key ring.

More info to come regarding the showcase, including a sneak peak at the goodie bags that the first 100 guests will receive.

Didn't get a postcard? Don't get pissed, get even! Leave me a comment or toss me an email and we can have one sent to you in the same day! (While supplies last!)

Promotion for [Adults] Only

Adult Swim is Cartoon Network's block of Late-Night programming that targets an older audience. I have been known to enjoy Adult Swim every once in a while, so when I was watching it the other night I was delighted to see that they are sponsoring events through their "Adult Swim Presents" event-planning arm. I was even more delighted to see that one of their events was in downtown NYC.

I'm a sucker for any event that doesn't require a fee to enter so I signed up and headed over to Santos Party House. Sounds fun, right? The event space was very cool. It was well decorated and ventilated, a fair amount of space and even some seating along the sides of the dance floor. The event itself, however, left much to be desired.

The good part was that I was able to acquire a rarity in the promotional product industry. They were giving out these sleek, black matchbooks. Which were subtly available to all attendees in little glass jars that were placed along the bar. If you aren't old enough to drink, you are not old enough to get free matches. Fair enough Adult Swim. Anyway, the matches are nicely decorated with a pair of otters (?) kissing on the cover and the Adult Swim insignia on the bottom printed in gold. This is an excellent promotion that even non-smokers are bound to take with them. More pics in the album, and if anyone can share a little insight on the kissing animals, maybe I'll send you a prize.