Friday, January 23, 2009

More from Vegas! Promotions That Stick!

I found some more promotions in my coleague's stash from Vegas. She isn't here today so I've decided to write about them before she could.

We've got 2 very interesting, inexpensive promotions that have some potential in niche markets. The first one is the magnetic roll of tape. You might be laughing, but let me tell you, I love this stuff! I've been making business cards into refrigerator magnets, and it is fun. I'm going to stick one on my friend's fridge at her party tonight. And I will put the rest on my fridge at my new apartment. They will be our first magnets, and they will make good conversation-starters for when we have our house-warming party. But the promotional potential is definately here. Since the roll looks like a normal scotch-style tape roll, the side of the container is all imprintable space. I'm thinking; school teachers, art teachers, home-makers, students, college students, and more can be reached with this promotional item. I know that when I go home today I'm going to make some more stuff into magnets. Priced for give-away's.

Now lets talk about the 'Duct Tape in your pocket'. This promotion is a foot and a half of duct tape with a removable backer so it can be folded and put in a pocket or wallet and it won't stick to itself. At first, I was like ..."really?" but the more I thought about it, the more I think I'm going to keep it in the center console of my car. I could use duct tape about 8 times per day on average and I think that this is a great car centered promotion. Gas stations, auto mechanics, electricians, repair men and other repair based service people can leave this little guy behind after a job with some kind of clever saying impinted on the package. How about; "if something else breaks, use this tape and then call me" with a phone number. I think that is clever eough to make a lasting impression. they can then take the roll of magnet tape out of their pocket and stick the duct tape to the fridge.

Check out the web album for more pics.

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