Monday, October 26, 2009

Curbside Handouts

I'm not sure which comedian it was who said that 'the guy on the corner handing out fliers might as well be saying; "Here, can you throw this out for me" as he hands you the post card'. This is pretty hilarious, but it's not always true. A little while ago, I got a card from John Allan's. From the looks of the card, the place must be a spa or health club. Or at the very least an up-scale barber.

Upon closer inspection, the picture on the front shows a pool table in the foreground, and a bunch of men getting their hair cut in the background. Seems like a good place to go to get my hair did. Below the picture, they offer a nice coupon. The kicker to this handout, though, is the free sample of shampoo that is stapled to the top corner. How clever. Most people will toss a postcard without giving it a second look, but if there is a free sample attached, well, this one is a keeper.

The little pouch of shampoo is branded with the barber shop's logo and colors. This must have been a custom job. To get the shop's own shampoo in these little pouches is really impressive. This must have been a national campaign (they have 1 location in Chicago and 4 in NYC).

You can see that the integration of printing and promotional products can make a big splash. Just like our Awesome-vitiation, which combined the 2 items, it is not only a memorable gift that the potential client receives, but also a postcard full of valuable info. This combined with direct mailing is sure to bring in clients and spur up some curiosity about any business.

Play pool while you wait!

No comments:

Post a Comment