Jon Stewart and Stephen Colbert are having a rally in Washington DC this weekend called "Rally to Restore Sanity" slash "The March to Keep Fear Alive". Thousands of people are currently en route to the National Mall to show their support for the Comedy Central duo. And even more, in the hundreds of thousands, have shown their support on facebook and twitter. Don't miss the CNN article, and live streaming of the event.
ASI (Advertising Specialties Institute) just came out with a study of the effectiveness of promotional products in the political arena. What excellent timing. If Colbert and Stewart are the cutting edge of politics, I would love to see what kind of Swag they are giving out. Then I will compare and contrast with the ASI study. Let's see who is the better swag expert (swaxpert?, swagspert?).
If you happen to be down there this weekend, send me some pictures of the swag you get! I'll send you a prize!
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