Thursday, November 13, 2008

Card Holders Can Make an Impression

I love receiving promotional products, I mean, doesn't everyone? Not only because it gives me something to write about in my blog, but because when they are effective, I can find a way to fit them into my life. And when they are not effective I get to pick apart the faults and decide how they could have been done better.

I attended a CBS event recently and received a really nice leather business card holder:

You can see that the leather was debossed (just like embossing only backwards so the words or image is below the surface instead of above it) with the CBS logo. What you can not see, is the line of text below it. Debossing leather with type that is too small can clutter the space and make your message hard to read.

I compare it with the business card holder that I use currently:

My card holder is a little smaller, made of tin, and is silk-screened. I tend to prefer it because it is less bulky, lighter, and I'm also a huge fan of the art. We have both kinds of holders, and card holders make a really nice gift.

If anyone can tell me where the art on my case is from, you will get a prize and instantly earn my friendship! Leave a comment!

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